Can deinfluencing save us from Black Friday?

Written by on December 11, 2023

A tidy little image of a Black Friday labelIvan Samkov with permission for Varsity

The seminal, artful 2009 romcom ‘Confessions of a Shopaholic’ begins with the shopping addict Rebecca Bloomwood spotting an alluring green scarf on a mannequin. She immediately tells herself “Rebecca you just got a credit card bill of 900 dollars, you do not need a scarf.” Upon this moment, the mannequin jumps to life and beckons her to spend on the rather pedestrian looking garment; “The scarf would become a part of a definition of your psyche, it would make your eyes look bigger . . .



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