Global Warming’s Six Americas across age, race/ethnicity, and gender
Written by Black Hot Fire Network on January 11, 2024
The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely to think that global warming is happening and are the most worried about it, while the Doubtful and Dismissive have the lowest belief that global warming is happening and are the least worried about it. For more information about Global Warming’s Six Americas, visit our recently published . . .
