Holiday Trends Your Business Should Know for Black Friday 2023 (and Beyond)
Written by Black Hot Fire Network on November 20, 2023
Black Friday/Cyber Monday shopping has moved beyond buying for holiday gift-giving. Self-gifting is a growing trend, and many shoppers also want to give to charity. — Getty Images/Oscar Wong
Why it matters:
- U.S. Consumers plan to spend an average of $567 during Black Friday/Cyber Monday shopping events, up 13% from last year, according to Deloitte.
- Millennial consumers are poised to be the most active shoppers, accounting for 43% of spending during the kickoff to the holiday selling season. This year self-gifting will be big . . .
