How BTS Became One of the Most Popular Bands in History

Written by on June 22, 2022

Professor Candace Epps-Robertson, of the University of North Carolina at Chapel Hill, has described BTS fans as an army of librarians. Their methods, she wrote in the journal Rhetoric Review, “include tracking and documenting Twitter hashtags, participatory archives of materials related to research and teaching, blogs to archive translations of songs, and an emerging archive of fans narrating their personal experiences of survival and growth.” Epps-Robertson has her own growth narrative: In 2019, she began taking care of her mother, who was dying of A.L.S. “I started to play BTS on . . .



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