It’s time for the marketing industry to credit Black culture
Written by Black Hot Fire Network on February 13, 2024
Desperation breeds innovation — or, as we would say in my homeland of Jamaica, “Sometimes yuh haffi tun yuh hand fi mek fashion.”
Black culture, influenced by the (unfortunately, required) fortitude of its people across the world, has birthed trends and fostered undeniable growth across entire continents, not to mention within businesses. This influence has provided a springboard for the continuous evolution of branding and marketing in a globalized world.
With deep roots firmly planted in art, music, fashion, language and storytelling, the likeness and creative influences of Black people have long been a . . .
