NFL Black Friday game hits Amazon ratings low

Written by on November 29, 2023

The NFL’s Black Friday debut delivered one of the league’s ten smallest audiences this season.

In the first ever NFL game on Black Friday, Jets-Dolphins averaged a 4.0 rating and 9.61 million viewers on Amazon Prime Video — marking the lowest rated and second-least watched game on Prime this season. Only Panthers-Bears two weeks earlier averaged a smaller audience (9.56M). Ratings also hit season-lows in adults 18-49 (3.2), 18-34 (2.5) and 25-54 (3.8), falling below the previous marks set by Panthers-Bears.

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