Operation HOPE, Shopify & GoodCarts Join Forces to Amplify One Million E-Commerce Arena Black Businesses

Everyone is shopping online nowadays, but not every e-commerce is reaping the benefits.

Despite significant resource gaps, Black business ownership has grown significantly in the last few years, with more than two million US companies being owned by people that identify as African American. A large portion are completely online-based, but have yet to be able to leverage untapped consumer bases due to lack of cash reserves for targeted marketing and upscaling operations.

Fortunately, Minneapolis-based company GoodCarts, in parternship with . . .