Pandemic Insurance Helped the N.C.A.A. Tournament and Others
Written by Black Hot Fire Network on December 1, 2021
The N.C.A.A. has been buying coverage for its men’s basketball tournament since the late 1990s, when its annual budget was less than $450 million in today’s dollars. (In its last pre-pandemic fiscal year, the N.C.A.A. reported about $1.1 billion in revenues, including $868 million in television and marketing rights fees.)
“You started to see increases in these media . . .
