Play To Win – Lessons From Sport In The Business School Classroom

Written by on July 7, 2023

Since leaving the tennis circuit Serena Williams has devoted time to being a venture capitalist, ... [+] raising $111 million for Serena Ventures. With the motto ‘Play to Win’ she has invested in over 60 start-ups. (Photo by XIN LI/Getty Images)

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“It will no longer be accepted,” the former president of the French Tennis Federation, Bernard Giudicelli told reporters in 2018. He was speaking about the black catsuit worn by female tennis legend Serena Williams at that year’s French Open grand slam, to promote her new clothing line.



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