The Next Reset: Creativity That Grows Markets

P&G executives joined creatives from around the world in France at the 70th Cannes Lions International Festival of Creativity. The annual event honors creative excellence across advertising, marketing and communications, bringing the industry together to inspire, learn and celebrate creativity. This made it the perfect place to unveil and explore how we can unlock creative expansion through the next reset – creativity that grows markets.

P&G leaders shared this message throughout the week during engaging panel sessions, fireside chats and interactive presentations. Our brands and valued agency partners were also recognized for their collaborative . . .