The overlooked genius behind the Black is Beautiful campaign
Written by Black Hot Fire Network on October 15, 2023
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I became fascinated by Emmett McBain when I discovered the Black Marlboro Man. When most of us think about retro Marlboro advertising, we see the iconic white cowboy, squinting at the camera in his red shirt. That image was replaced for me by one of a black man in orange and tan standing on the street with a woman in a dotted head wrap, and another of the . . .
