Will colourful pedestrian crossings make our streets safer?

The streets of London are notoriously colourful, and even more so now that some local authorities have joined the Asphalt Art Initiative, and decided to dress up pedestrian crossings in Pride colours or other equally bright designs. Some of these ‘colourful crossing’ being created by councils around the UK are created with more than just aesthetics in mind, focussing instead on preventing pedestrian casualties. These upgrades to existing crossings have been done in the name of behavioural science.

Two cities in England that have just finished a pilot experiment with the vibrant aesthetics are Liverpool and Hull . . .