With Black Friday deals and flashy displays, retailers try to convince reluctant shoppers to spend – NBC New York

Written by on November 24, 2023

  • Retailers have a challenge this season: Winning over holiday shoppers who are holding out for cheaper prices or other incentives to spend.
  • That could increase the importance of promotional events like Black Friday and Cyber Monday.
  • Companies have tried to create urgency with limited-time discounts, eye-catching merchandise or free events.

NEW YORK CITY — On a recent weekend in downtown Manhattan, a long line of families with strollers and small children lined up to step inside of Target's "Wonderland"

Santa's helpers handed out free cookies. Mario . . .



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