With technology and scale, this entrepreneur is cooking a success story for his 4-decade-old cookware brand
Written by Black Hot Fire Network on June 6, 2022
In the early 70s, Jasmeet Bhatia’s grandfather Kuldip Singh Bhatia started a business dealing in large stock pots in Jalandhar, Punjab. A couple of years later, in 1972, Jasmeet’s father PS Bhatia joined him and took this nascent business to the next level with the aim of streamlining operations, and gave it a formal name, Black Magnum.
Starting with just one product, a pressure cooker, today, Black Magnum is a 150 SKU-strong brand that manufactures all its products and is available in 12 categories across India.
