Black creators deserve opportunities — not just Black opportunities
Written by Black Hot Fire Network on March 13, 2024
Only one Black director, Rodney Lucas, was behind last year’s Super Bowl ads. In 2024, the number of Black directors grew to three — though there were no Black women on the list.
In fact, there was a lack of minority groups behind this year’s Super Bowl ads as a whole, of which only three were directed by women. This lack of inclusivity on advertising’s biggest stage reveals a stark lack of diversity behind the scenes of creative development.
It raises a crucial question: Where are the Black writers, directors, producers and editors . . .
