How 80’s comedy film ‘gods must be crazy’ drives stereotypes against African cultures till date.

There are many reasons as to why some people around the world loathe or rather harbour a particular disliking for Africa. One among the many reasons is Hollywood’s portrayal of Africa in film. With many films set to propagate stereotypes, some audiences have sadly fallen for the same.
Among the many films, one particular stands out a comedy film set in Africa. “The Gods Must Be Crazy” is a film that was released in 1980, and it’s important to acknowledge that while the film achieved commercial success, it has also been criticized for its portrayal of certain aspects of African culture.
The movie, set in the Kalahari Desert, revolves around a comedic plot involving a Coke bottle dropped from an airplane, which disrupts the lives of a tribe of San people. While the film is celebrated for its humor and unique storytelling, some argue that it perpetuates certain stereotypes about indigenous African cultures. The portrayal of the San people, while fictionalized for comedic effect, has been criticized for presenting a simplistic and exoticized view of their way of life.

Furthermore, the film reflects a Western perspective and may contribute to reinforcing certain stereotypes about Africa and its people. The narrative centers around a perceived “otherness” of the African characters, often seen through a lens of amusement or curiosity, which can perpetuate stereotypes rather than presenting a nuanced and authentic representation of diverse African cultures.
It’s important to approach films like “The Gods Must Be Crazy” with a critical lens, recognizing the entertainment value while also acknowledging the potential impact on perceptions of African cultures. The film industry has evolved, and contemporary discussions emphasize the importance of accurate and respectful portrayals of diverse cultures, challenging stereotypes rather than reinforcing them.
For those that have no had the opportunity to tour Africa and experience the cultures firsthand, its important to keep an open mind devoid of the many negative stereotypes about the people and culture for an insightful experience and connection.