‘Karwa Chauth is bigger day for us than Black Friday, Valentine’s Day’: Sugar Cosmetics founder Vineeta Singh
Written by Black Hot Fire Network on November 1, 2023
Sugar Cosmetics CEO and co-founder Vineeta Singh on Wednesday said that Karwa Chauth, the festival where women observe day-long fasts for the long life of their husbands, is the biggest day for the cosmetic brand in comparison to Valentine's Day or Black Friday. While Valentine's Day is celebrated on February 14, Black Friday is celebrated on the day following the Thanksgiving Day holiday on the last Thursday in November. It traditionally marks the start of the Christmas shopping season in the United States. On both days, most retailers organise massive sales for customers.
