Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

Written by on October 10, 2023

In the comments on a recent TikTok post by RyanAir, an exuberant traveler posted about flying the airline for the first time. In the past, the typical corporate response to this might have been something like, “We’re glad to have you!” or “Thanks for joining us!”

Ryan Air went with: “Do you want a medal?”

It was quirky, except not. Being weird on . . .



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