U.S. Black and Hispanic consumers wear more fragrances than others, found NPD
Written by Black Hot Fire Network on September 27, 2022
Hispanic and Black consumers wear perfume more often than other ethnicities in the U.S., according to The NPD Group. While fragrance usage in the country remained flat this year, compared to 2021, it grew among both Black and Hispanic consumers. According to the market research firm, over 85% of Hispanic and Black consumers wear perfume and other fragrance products, compared to 78% of the total U.S. population.
“Compared to other ethnicities, Black and Hispanic consumers are more engaged . . .
